Farley’s Coffee Privacy Policy
Last Updated: 01/23/2026
This Privacy Policy explains how Farley’s Coffee (“Farley’s,” “we,” “us,” or “our”) collects, uses, and discloses personal information when you visit Farleyscoffee.com (the “Site”) or interact with us through our online features, including our contact form and email sign-up links (the “Services”), as well as when you make a purchase at a Farley’s store with a credit or other card, or register for Farley’s loyalty program. It also describes rights available to California residents under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).
We may update this Privacy Policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons. When we make changes, we will update the “Last Updated” date above.
- Scope of This Policy
We collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device (“personal information”). This Policy addresses personal information collected through the Site and Services described above.
- Categories of Personal Information We Collect (Past 12 Months)
Based on the information practices described in this Policy, in the past 12 months we have collected the following categories of personal information:
| Category | Example(s) | Collected? |
|---|---|---|
| Identifiers | This includes information such as your name and email address when you submit our contact form, and internet protocol (IP) address when you visit the Site, as well as your telephone number and email address when you sign up for Farley’s loyalty program at a Farley’s physical location. | Yes. |
| Internet and other similar network activity. | This includes information about your interaction with the Site, such as pages visited, referring URLs, device and browser type, and related site interaction data collected through cookies, hosting logs, and analytics. | Yes. |
| Financial information. | This includes account information provided by you and accessible to Farley’s as a result of a purchase by you using a credit or other card. | Yes. |
| Commercial information. | This includes information about products or services you purchased, obtained, or considered, or other purchasing or consuming history. | Yes. |
In addition, when you submit a message through our contact form, the content of your message is collected, the category for which is dependent on what you put in your message. We do not describe additional categories of personal information collected beyond what is stated in this Policy.
- Categories of Sources of Personal Information
We collect personal information from the following categories of sources:
Information you provide directly to us through the Site, such as when you submit the contact form.
Information collected automatically from your device or browser when you use the Site, such as through cookies and similar technologies, hosting logs, and analytics tools.
Information collected by service providers acting on our behalf, such as Square (for email sign-up) and Google (for analytics and reCAPTCHA), as described below.
Information you provide when making a purchase at a Farley’s store with a credit or other card or when signing up for Farley’s loyalty program.
- Business and Commercial Purposes for Collection and Use
We use personal information for internal business purposes, including to respond to inquiries submitted through our contact form, to send general communications (including marketing messages, promotional content, updates, announcements, and information related to the business) to individuals who sign up through Square, to operate, maintain, and improve the Site, to help secure the Site and prevent spam (including through Google reCAPTCHA v3), to analyze Site performance through Google Analytics 4, to maintain correct contact information for our loyalty program, to track purchases and sales data, and to meet legal or regulatory obligations.
- Cookies, Analytics, and Similar Technologies
The Site uses essential WordPress cookies required for functionality and Google Analytics 4 for traffic and usage analysis. We also use Google reCAPTCHA v3 to prevent spam and protect our forms. reCAPTCHA collects certain information, including IP address, device data, and usage behavior, which Google processes according to its privacy policy. We do not currently use advertising pixels such as Meta Pixel or Google Ads tags. You may adjust your browser settings to block or manage cookies, but doing so may affect Site functionality.
- Sale or Sharing of Personal Information
Farley’s does not sell personal information of consumers. Farley’s does not share personal information of consumers with any third-party business, distinctly-branded websites, or applications for the purposes of targeting of advertising to a consumer based on the consumer’s personal information obtained from the consumer’s activity. In the preceding 12 months, we have not sold or shared personal information with third parties.
- Disclosures of Personal Information for a Business Purpose (Past 12 Months)
In the preceding 12 months, the categories of personal information we have disclosed for a business purpose include Identifiers and Internet or other electronic network activity information, as described in Section 2, to the categories of third parties listed above.
We may disclose personal information to service providers or contractors of Farley’s for business purposes in limited circumstances, such as:
SiteGround (hosting logs and hosting services).
Square (email sign-up landing page and email list management on our behalf).
Google (Google Analytics 4 and Google reCAPTCHA v3).
Tools that transmit contact form submissions, such as WP SMTP.
We may also disclose personal information to comply with law, regulation, or valid legal process, and to detect and prevent security threats, fraud, or misuse of the Site.
- Sensitive Personal Information
Farley’s does not collect sensitive personal information. We do not use or disclose sensitive personal information for purposes other than those listed in Cal. Code Regs. Tit. 11, § 7027(m).
- Data Retention
Contact form entries are retained in the WordPress database for up to 3 months and then deleted, unless otherwise required by law. Email marketing data is stored by Square and retained as long as necessary for communication and operational purposes. Analytics and server logs are retained according to SiteGround and Google standard retention policies.
- California Privacy Rights (CCPA/CPRA)
If you are a California resident, the CCPA/CPRA provides you with rights regarding your personal information. Subject to certain exceptions, these rights include:
The right to know what personal information we have collected about you, including the categories of personal information, categories of sources, business or commercial purposes for collection, sale, or sharing (if any), categories of third parties to whom we disclose personal information, and the specific pieces of personal information we have collected about you.
The right to request deletion of personal information we have collected from you.
The right to request correction of inaccurate personal information we maintain about you.
If a business sells or shares personal information, the right to opt out of the sale or sharing of personal information. As stated above, Farley’s does not sell or share personal information.
If a business uses or discloses sensitive personal information for certain purposes beyond those allowed under the law, the right to limit the use or disclosure of sensitive personal information. See Section 8 for Farley’s statement regarding sensitive personal information.
The right not to receive discriminatory treatment for exercising CCPA/CPRA rights.
- How to Submit a Request
If you have any requests to exercise any of your rights under this policy or have questions about the policy, you may contact us via our Contact Page or via email: or via telephone: 510-835-7898.
- Verification Process
When you ask to access, correct, or delete your personal information, we must first confirm your identity before responding. To verify your identity, we may ask you to sign in to your account or provide the following information: first name, middle initial, last name, mailing address, email address, and telephone number.
As part of this process, you also may be asked to answer a small number of questions about yourself. We may also use third-party identity verification services to help prevent fraudulent requests and protect your personal information. In some cases, you may be asked to log in and complete a one-time passcode verification. If additional documentation is required, we will notify you directly.
- Authorized Agents
You may authorize an agent to exercise your privacy rights on your behalf by submitting a request through the same methods described above. We require documentation demonstrating that the agent is authorized to act for you. Acceptable documentation includes a valid power of attorney or other written authorization, such as a letter signed by you, permitting the agent to submit requests on your behalf.
A sample authorization letter may available for download through the request form. Supporting documentation may be uploaded when submitting your request online or provided to us within 10 business days thereafter. If you submit your request by phone, documentation may be emailed to .
- Children’s Privacy Statement
Farley’s has no actual knowledge that it sells or shares the personal information of consumers under 16 years of age. Our Services are not directed to children under the age of 18, and we do not knowingly collect personal information from such children, including children under the age of 13
- Other Rights and Choices
You may opt out of promotional communications at any time. We will not discriminate against you for exercising privacy rights.
- Security
We use reasonable administrative, technical, and physical safeguards to protect the personal information we collect. However, no method of transmission over the Internet or electronic storage is completely secure. Please avoid sending sensitive information through unencrypted channels.
- Third-Party Websites
Our Site may include links to external websites (such as Square). These sites operate independently from Farley’s Coffee and have their own privacy policies. We are not responsible for the content or privacy practices of those third-party sites.
- Contact Us
If you have any questions about this Privacy Policy or how we handle personal information, please contact us at:
Farley’s Coffee
33 Grand Ave
Oakland, CA 94612
United States